We’re a thought leadership agency that doesn’t just write content. We build the system that makes it work.
Most executives and professional service leaders have more insight than they ever publish. The ideas are there. The credentials are there. The platforms — speaking bureaus, publishing channels, professional memberships — are there too, often underused or sitting completely dormant.
What's missing is the system. World on Fire Creative provides it.
We work with you to maximize the platforms you already have and identify the ones worth adding. Then we build a content engine that puts them to work — compounding authority, growing audiences, and generating qualified leads over time. Every article feeds your newsletter. Every newsletter grows your audience. Every conversation you have publicly makes the next one easier to book.
Your investment: one 45-minute interview per month. We handle the rest.
How it Works
The Content Flywheel
After an initial audit and strategy session, our team researches timely article ideas attuned to your audience and strategic priorities. We bring you a set of timely, strategically aligned topics to choose from. You pick the direction; we handle everything from there. Then we sit for a 45-minute confidential interview — the only time commitment that's yours.
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Then we put the system to work:
1 / Strategy
Campaign strategies that highlight your unique expertise and are aligned with your business objectives.
3 / Publishing support
Article placement in strategic and respected publications and your owned platforms.
5 / Conversion
Targeted outreach designed to convert casual readers into meaningful and lasting relationships. By engaging with them directly, you foster connections that go beyond mere readership.
2 / Content creation
Executive ghostwriting meets editorial strategy: expertly crafted, journalistic-quality articles that reflect your unique voice and perspective while advancing your strategic goals.
4 / Amplification
We share content through various channels, including newsletters, LinkedIn, and other social media platforms.
Three packages designed to fit your goals and budget. All include monthly strategy calls, topic development and approval, confidential interviews, professional editorial oversight, and monthly performance metrics.
1
Spark: Build your platform
from $3,500 per month
Best for professionals and small firm leaders ready to establish themselves as thought leaders.
1 long-form article per month 8–10 social media posts Newsletter setup and guidance Monthly strategy call Professional editorial oversight
2
Ignite: Grow your audience
from $7,500/month
Best for leaders ready for systematic audience growth and a complete content marketing engine.
1–2 long-form articles per month 3–4 social media posts per week across LinkedIn and selected platforms Newsletter writing, design, and distribution Targeted outreach engine with CRM and lead tracking Full content flywheel strategy with quarterly planning and reporting 3-month minimum engagement.
3
Blaze: Build your brand
From $10,000/month
Best for executives, founders, and authors building major platforms with book-integrated marketing.
1–2 articles with Tier 1 publication placement Full multi-platform social media strategy and outreach Newsletter execution with audience segmentation and optimization Outreach engine plus speaking pipeline development Comprehensive brand strategy with monthly performance reporting 6-month minimum engagement
Results that speak
25,000+
views on a single article
10,000+
qualified newsletter subscribers
50%
pipeline growth
Our content flywheel has helped leaders leverage their authentic expertise into regular publishing arrangements, secure literary agents and book deals, land speaking engagements, and build systematic client acquisition pipelines.
Why World on Fire
Content that compounds
Every article, newsletter, and post builds on the last, growing your audience, deepening your authority, and generating leads that multiply over time.
Journalistic quality
Your ideas, wrapped in research, storytelling, and expert narrative, are grounded in professional journalism practice.
Minimal time investment
Less than two hours per month from you. We handle strategy, writing, editing, publishing, and distribution.
Measurable results
Monthly performance metrics show the flywheel at work, optimized through quarterly strategic reviews.
Strictly confidential
Your competitive intelligence stays protected. Our services and client relationships are held in confidence.
Purpose driven
We work with leaders who want to make a difference, not just make noise.
Meet Jenn
Jenn Hemmingsen is a journalist, editorial strategist, and the founder of World on Fire Creative, a thought leadership agency for purpose-driven executives. She has helped CEOs, executive coaches, financial advisors, and founders develop and place thought leadership content in publications including Forbes, Fast Company, and Entrepreneur.
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Her approach is simple: in a 45-minute recorded interview, she draws out your thinking, your voice, and your best ideas — then builds them into research-backed, publication-ready content that sounds exactly like you.. The result is content that sounds like you but reads like it was crafted by a professional editorial team.
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Jenn lives on Bainbridge Island, Washington, and is passionate about helping diverse, purpose-driven leaders share their expertise with the world.
Let's build your audience
Ready to turn your expertise into a content marketing engine? Book a free 30-minute discovery call to explore how World on Fire Creative can work for your business.
Or reach out directly:
jenn@wofc.io